Course Details
Credit Transfer (CT) and Recognition of Prior Learning (RPL)
Course Structure
Intake Dates

Course Overview

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills.

Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

CRICOS Course Code


Entry Requirements

  • 18 years or over

  • Basic computer skills

  • Meet all Student Visa requirements

  • Successful completion of Australian Year 12 or equivalent

  • English proficiency of 5.5 IELTS or equivalent

  • Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent;
    Have two years equivalent full-time relevant work experience

Pathways Information

After achieving this qualification, candidates may undertake other relevant Advanced Diploma qualifications. Possible job titles relevant to this qualification include:

  • Marketing manager

  • Marketing team leader

  • Product manager

  • Public relations manager

Course Fees

  • Enrolment Fees: $200 (non-refundable)

  • Material Fees: $1,000

  • Tuition Fee: $14,760

  • Total Course Fees: $15,960

Course Delivery

82 weeks classroom delivery (including a maximum of 15 weeks holiday), depending on intake. Students must be present for a minimum of 20 hours class time each week as per your Student Visa requirements.

Due to COVID-19 restrictions, we will be conducting our classes via video conferencing. Email support is available.

Delivery Methods

  • Lectures/workshops

  • Role plays/simulations

  • Practical activities

  • Workbooks

Assessment Details

  • Portfolio

  • Written Test

  • Assignment

  • Written Report

  • Group & Individual Class Presentation/Demonstration

  • Role Play

  • Case Study

  • Project

  • Questioning/Examination

If you think you may be eligible to apply for RPL, please contact us at or call +61 3 9642 2902 to discuss.

# Unit Code Title
1 BSBMKG541 Identify and evaluate marketing opportunities
2 BSBMKG542 Establish and monitor the marketing mix
3 BSBMKG552 Design and develop marketing communication plans
4 BSBMKG555 Write persuasive copy
5 BSBPMG430 Undertake project work
6 BSBMKG543 Plan and interpret market research
7 BSBSTR501 Establish innovative work environment
8 BSBMKG544 Plan and monitor direct marketing activities
9 BSBMKG546 Develop social media engagement plans
10 BSBCMM511 Communicate with influence
11 BSBPEF501 Manage personal and professional development
12 BSBTEC404 Use digital technologies to collaborate in a work environment
  • Study period: 67 weeks

  • Semester breaks: 15 weeks

  • Total duration: 82 Weeks

Please contact us at or call +61 3 9642 2902 to enquire about our intake dates.

If you are enrolled in a course that has classroom-based delivery, you are expected to attend every class to keep up-to-date with course content and assignments. Please notify your instructor at least 30 minutes prior to class if you are unable to attend for some reason. For further details on these units, visit