This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation.
They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field.
These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
18 years or over
Basic computer skills
Meet all Student Visa requirements, including:
Year 11-12 academic education (or equivalent)
IELTS 5.5 or English proficiency (or equivalent)
Candidates must first complete the Core units in BSB52415 Diploma of Marketing and Communication.
After achieving this qualification, candidates may seek to undertake higher education programs. Possible job titles relevant to this qualification include:
National, regional or global marketing manager
Registration Fee: $200 (non-refundable)
Material Fee: $1,500
Tuition Fee: $12,300
Total Course Fees: $14,000
90 weeks classroom delivery (including a maximum of 12 weeks holiday), depending on intake. Students must be present for a minimum of 20 hours class time each week as per your Student Visa requirements. Distance learning is unavailable.
Group & Individual Class Presentation/Demonstration
If you think you may be eligible to apply for RPL, please contact us at firstname.lastname@example.org or call +61 3 9642 2902 to discuss.
|1||BSBMGT616||Develop and implement strategic plans|
|2||BSBMKG609||Develop a marketing plan|
|3||BSBADV602||Develop an advertising campaign|
|5||BSBMKG603||Manage the marketing process|
|6||BSBMKG607||Manage market research|
|7||BSBMGT617||Develop and implement a business plan|
|8||BSBMKG608||Develop organisational marketing objectives|
|9||BSBINN601||Lead and manage organisational change|
|10||BSBMGT608||Manage innovation and continuous improvement|
|11||BSBIPR601||Develop and implement strategies for intellectual property management|
Study period: 78 weeks
Semester breaks: 12 weeks
Total duration: 90 Weeks
|#||Start Date||End Date|
|1||09 March 2020||28 November 2021|
|2||20 April 2020||09 January 2022|
|3||08 June 2020||27 February 2022|
|4||27 July 2020||17 April 2022|
|5||12 October 2020||03 July 2022|
|6||30 November 2020||21 August 2022|
|7||11 January 2021||02 October 2022|
|8||22 February 2021||13 November 2022|
|9||21 June 2021||12 March 2023|
If you are enrolled in a course that has classroom-based delivery, you are expected to attend every class to keep up-to-date with course content and assignments. Please notify your instructor at least 30 minutes prior to class if you are unable to attend for some reason. For further details on these units, visit training.gov.au