Course Details
Credit Transfer (CT) and Recognition of Prior Learning (RPL)
Course Structure
Intake dates



Course Overview

This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation.

They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field.

These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.



CRICOS Course Code

0101495



Entry Requirements

  • 18 years or over

  • Basic computer skills

  • Meet all Student Visa requirements, including:

    • Year 11-12 academic education (or equivalent)

    • IELTS 5.5 or English proficiency (or equivalent)

    • Candidates must first complete the Core units in BSB52415 Diploma of Marketing and Communication.



Pathways Information

After achieving this qualification, candidates may seek to undertake higher education programs. Possible job titles relevant to this qualification include:

  • Marketing director

  • Marketing strategist

  • National, regional or global marketing manager



Course Fees

  • Registration Fee: $200 (non-refundable)

  • Material Fee: $1,500

  • Tuition Fee: $12,300

  • Total Course Fees: $14,000



Course Delivery

90 weeks classroom delivery (including a maximum of 12 weeks holiday), depending on intake. Students must be present for a minimum of 20 hours class time each week as per your Student Visa requirements. Distance learning is unavailable.



Delivery Methods

  • Lectures/ workshops

  • Role plays/simulations

  • Practical activities

  • Workbooks



Assessment Details

  • Portfolio

  • Written Test

  • Assignment

  • Written Report

  • Group & Individual Class Presentation/Demonstration

  • Role Play

  • Case Study

  • Project

  • Questioning/Examination

If you think you may be eligible to apply for RPL, please contact us at ask@ascollege.vic.edu.au or call +61 3 9642 2902 to discuss.

# Unit Code Title
1 BSBMGT616 Develop and implement strategic plans
2 BSBMKG609 Develop a marketing plan
3 BSBADV602 Develop an advertising campaign
4 BSBFIM601 Manage finances
5 BSBMKG603 Manage the marketing process
6 BSBMKG607 Manage market research
7 BSBMGT617 Develop and implement a business plan
8 BSBMKG608 Develop organisational marketing objectives
9 BSBINN601 Lead and manage organisational change
10 BSBMGT608 Manage innovation and continuous improvement
11 BSBIPR601 Develop and implement strategies for intellectual property management
12 BSBRSK501 Manage risks
  • Study period: 78 weeks

  • Semester breaks: 12 weeks

  • Total duration: 90 Weeks

# Start Date End Date
1 09 March 2020 28 November 2021
2 20 April 2020 09 January 2022
3 08 June 2020 27 February 2022
4 27 July 2020 17 April 2022
5 12 October 2020 03 July 2022
6 30 November 2020 21 August 2022
7 11 January 2021 02 October 2022
8 22 February 2021 13 November 2022
9 21 June 2021 12 March 2023

If you are enrolled in a course that has classroom-based delivery, you are expected to attend every class to keep up-to-date with course content and assignments. Please notify your instructor at least 30 minutes prior to class if you are unable to attend for some reason. For further details on these units, visit training.gov.au