Course Details
Credit Transfer (CT) and Recognition of Prior Learning (RPL)
Course Structure
Intake dates



Course Overview

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills.

Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.



CRICOS Course Code

0101494



Entry Requirements

  • 18 years or over

  • Basic computer skills

  • Meet all Student Visa requirements, including:

    • Year 11-12 academic education (or equivalent)

    • IELTS 5.5 or English proficiency (or equivalent)

    • Candidates must first complete the Core units in BSB42415 Certificate IV in Marketing & Communications.



Pathways Information

After achieving this qualification, candidates may undertake the BSB61315 Advanced Diploma of Marketing & Communications or other Advanced Diploma qualifications. Possible job titles relevant to this qualification include:

  • Marketing manager

  • Marketing team leader

  • Product manager

  • Public relations manager



Course Fees

  • Registration Fee: $200 (non-refundable)

  • Material Fee: $1,000

  • Tuition Fee: $8,800

  • Total Course Fees: $10,000



Course Delivery

56 weeks classroom delivery (including a maximum of 4 weeks holiday), depending on intake. Students must be present for a minimum of 20 hours class time each week as per your Student Visa requirements. Distance learning is unavailable.



Delivery Methods

  • Lectures/ workshops

  • Role plays/simulations

  • Practical activities

  • Workbooks



Assessment Details

  • Portfolio

  • Written Test

  • Assignment

  • Written Report

  • Group & Individual Class Presentation/Demonstration

  • Role Play

  • Case Study

  • Project

  • Questioning/Examination

If you think you may be eligible to apply for RPL, please contact us at ask@ascollege.vic.edu.au or call +61 3 9642 2902 to discuss.

# Unit Code Title
1 BSBMKG506 Plan market research
2 BSBMKG501 Identify and evaluate marketing opportunities
3 BSBMKG523 Design and develop an integrated marketing communication plan
4 BSBMKG508 Plan direct marketing activities
5 BSBMKG409 Design direct response offers
6 BSBMKG514 Implement and monitor marketing activities
7 BSBMKG507 Interpret market trends and developments
8 BSBMKG502 Establish and adjust the marketing mix
9 BSBMKG609 Develop a marketing plan
10 BSBLDR502 Lead and manage effective workplace relationships
11 BSBPMG522 Undertake project work
12 BSBFIM501 Manage budgets and financial plan
  • Study period: 52 weeks

  • Semester breaks: 4 weeks

  • Total duration: 56 Weeks

# Start Date End Date
1 02 March 2020 28 March 2021
2 06 April 2020 02 May 2021
3 11 May 2020 06 June 2021
4 22 June 2020 18 July 2021
5 27 July 2020 22 August 2021
6 24 August 2020 19 September 2021
7 28 September 2020 24 October 2021
8 02 November 2020 28 November 2021
9 07 December 2020 02 January 2022
10 04 January 2021 30 January 2022

If you are enrolled in a course that has classroom-based delivery, you are expected to attend every class to keep up-to-date with course content and assignments. Please notify your instructor at least 30 minutes prior to class if you are unable to attend for some reason. For further details on these units, visit training.gov.au