This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills.
Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
0101494
18 years or over
Basic computer skills
Meet all Student Visa requirements, including:
Year 11-12 academic education (or equivalent)
IELTS 5.5 or English proficiency (or equivalent)
Candidates must first complete the Core units in BSB42415 Certificate IV in Marketing & Communications.
After achieving this qualification, candidates may undertake the BSB61315 Advanced Diploma of Marketing & Communications or other Advanced Diploma qualifications. Possible job titles relevant to this qualification include:
Marketing manager
Marketing team leader
Product manager
Public relations manager
Registration Fee: $200 (non-refundable)
Material Fee: $1,000
Tuition Fee: $8,800
Total Course Fees: $10,000
56 weeks classroom delivery (including a maximum of 4 weeks holiday), depending on intake. Students must be present for a minimum of 20 hours class time each week as per your Student Visa requirements. Distance learning is unavailable.
Lectures/ workshops
Role plays/simulations
Practical activities
Workbooks
Portfolio
Written Test
Assignment
Written Report
Group & Individual Class Presentation/Demonstration
Role Play
Case Study
Project
Questioning/Examination
If you think you may be eligible to apply for RPL, please contact us at ask@ascollege.vic.edu.au or call +61 3 9642 2902 to discuss.
| # | Unit Code | Title |
|---|---|---|
| 1 | BSBMKG506 | Plan market research |
| 2 | BSBMKG501 | Identify and evaluate marketing opportunities |
| 3 | BSBMKG523 | Design and develop an integrated marketing communication plan |
| 4 | BSBMKG508 | Plan direct marketing activities |
| 5 | BSBMKG409 | Design direct response offers |
| 6 | BSBMKG514 | Implement and monitor marketing activities |
| 7 | BSBMKG507 | Interpret market trends and developments |
| 8 | BSBMKG502 | Establish and adjust the marketing mix |
| 9 | BSBMKG609 | Develop a marketing plan |
| 10 | BSBLDR502 | Lead and manage effective workplace relationships |
| 11 | BSBPMG522 | Undertake project work |
| 12 | BSBFIM501 | Manage budgets and financial plan |
Study period: 52 weeks
Semester breaks: 4 weeks
Total duration: 56 Weeks
| # | Start Date | End Date |
|---|---|---|
| 1 | 02 March 2020 | 28 March 2021 |
| 2 | 06 April 2020 | 02 May 2021 |
| 3 | 11 May 2020 | 06 June 2021 |
| 4 | 22 June 2020 | 18 July 2021 |
| 5 | 27 July 2020 | 22 August 2021 |
| 6 | 24 August 2020 | 19 September 2021 |
| 7 | 28 September 2020 | 24 October 2021 |
| 8 | 02 November 2020 | 28 November 2021 |
| 9 | 07 December 2020 | 02 January 2022 |
| 10 | 04 January 2021 | 30 January 2022 |
If you are enrolled in a course that has classroom-based delivery, you are expected to attend every class to keep up-to-date with course content and assignments. Please notify your instructor at least 30 minutes prior to class if you are unable to attend for some reason. For further details on these units, visit training.gov.au